knobee

Social media has changed the way that people intertact with Internet and with each other.  Many of us have “friends” we’ve never actually met who know more about you than some of your “real” friends.  They know what music you like, movies you enjoy, articles you read, and possibly most of your daily habits due a little web app called Twitter.  What you must keep in mind is that all these things you do form a picture of who you are… your “brand.”  While you may think trolling or posting long tirades of profanity may be fun, those action will be sure to tarnish your brand.

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Entertainment is changing.  It’s all online and in bite-sized chunks of 30 second clips and videos.  Sure, there is the exception, the odd site that shows full-length programming, but much like everything, entertainment is becoming “smaller.”  The obvious example is YouTube, but extends to small snippets of stories (RSS), email and a little thing called Twitter.  Advertisers have had the luxury of a full 30 seconds to show you their product and convince you that you needed it, or a full page print ad that grabbed your attention.  This, however, is the past.  There is the obvious need for change when the entertainment ITSELF is only 30 seconds and the print is but a few lines of text, with maybe a picture.

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