knobee

So, when I read and commented on the post Diving Safely in Social Media on the Social Media Explorer blog, I mentioned:

“The truth is, your brand is quite possibly “involved” in social media already.”

This statement is very very important and worth repeating. It’s why brands should be involved in social media even if they don’t initially see the intrinsic value. With any brand, the last thing you want to do is play “catch up” or caught needing to put out fires in a medium you’re unfamiliar.

Thinking about this more, the whole thing goes beyond brand management as a company - it goes much deeper. Social Media sites not only give a place to interact with people about the good and sharing what you like, but also talking about the bad, and possibly “venting” about your job. It may not even be you doing the venting, but it could affect your personal brand in the end.

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Entertainment is changing.  It’s all online and in bite-sized chunks of 30 second clips and videos.  Sure, there is the exception, the odd site that shows full-length programming, but much like everything, entertainment is becoming “smaller.”  The obvious example is YouTube, but extends to small snippets of stories (RSS), email and a little thing called Twitter.  Advertisers have had the luxury of a full 30 seconds to show you their product and convince you that you needed it, or a full page print ad that grabbed your attention.  This, however, is the past.  There is the obvious need for change when the entertainment ITSELF is only 30 seconds and the print is but a few lines of text, with maybe a picture.

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