You want 30, I’ll Give you 10 | Advertising 2.0

Entertainment is changing.  It’s all online and in bite-sized chunks of 30 second clips and videos.  Sure, there is the exception, the odd site that shows full-length programming, but much like everything, entertainment is becoming “smaller.”  The obvious example is YouTube, but extends to small snippets of stories (RSS), email and a little thing called [...]