Archive for the ‘social media’ Category
I just Googled your company.
Written by Vince on June 25, 2008 – 6:28 am -
So, when I read and commented on the post Diving Safely in Social Media on the Social Media Explorer blog, I mentioned:
“The truth is, your brand is quite possibly “involved” in social media already.”
This statement is very very important and worth repeating. It’s why brands should be involved in social media even if they don’t initially see the intrinsic value. With any brand, the last thing you want to do is play “catch up” or caught needing to put out fires in a medium you’re unfamiliar.
Thinking about this more, the whole thing goes beyond brand management as a company - it goes much deeper. Social Media sites not only give a place to interact with people about the good and sharing what you like, but also talking about the bad, and possibly “venting” about your job. It may not even be you doing the venting, but it could affect your personal brand in the end.
I’m fine with being a Z-List blogger.
Written by Vince on June 24, 2008 – 9:20 pm -
Image via Wikipedia
More like a zzzzz… list blogger, huh? Seriously, I’ve finally realized that I don’t need to write 300 word essays espousing my love for all things Web 2.0 with some sense of “purpose,” but just write the things I’m thinking about and just enjoy it. I don’t have adsense, but I can certainly do nonsense.
Lately things have been interesting on the Social Media front, I must say. I’m more involved than ever — continuing my love for FriendFeed, but also being more involved on commenting on a couple of blogs and a significant amount of tweeting. Combining like members of FriendFeed and Twitter, I have around 150 people following me. This makes my “real friend” to “internet friend” (there really needs to be a word for that) ratio at about 1:25. I can live with that.
You are a brand. Be a good brand manager.
Written by Vince on May 16, 2008 – 11:24 pm -
Social media has changed the way that people intertact with Internet and with each other. Many of us have “friends” we’ve never actually met who know more about you than some of your “real” friends. They know what music you like, movies you enjoy, articles you read, and possibly most of your daily habits due a little web app called Twitter. What you must keep in mind is that all these things you do form a picture of who you are… your “brand.” While you may think trolling or posting long tirades of profanity may be fun, those action will be sure to tarnish your brand.
FriendFeed as a networking tool.
Written by Vince on April 12, 2008 – 12:56 pm -
I’ve become quite addicted to FriendFeed lately, making it the first and the last thing I do each day, and at several opportune times in between. While I initially used it to find new and interesting things, ala Digg, Mixx or Google Reader, I’ve recently seen the potential for networking. Sure, there are other “social networks” that you can say give you the same opportunity to meet with people and interact, but FriendFeed (henceforth in this post to be called “FF”) does something different. You begin to see your interests aligning with someone else, whether it’s their comments on the posts of others, or simply what they post. Since they’re not only posting directly to FF, but their OTHER social network environments as well, you begin to see the whole picture of who someone may be.