knobee

Entertainment is changing.  It’s all online and in bite-sized chunks of 30 second clips and videos.  Sure, there is the exception, the odd site that shows full-length programming, but much like everything, entertainment is becoming “smaller.”  The obvious example is YouTube, but extends to small snippets of stories (RSS), email and a little thing called Twitter.  Advertisers have had the luxury of a full 30 seconds to show you their product and convince you that you needed it, or a full page print ad that grabbed your attention.  This, however, is the past.  There is the obvious need for change when the entertainment ITSELF is only 30 seconds and the print is but a few lines of text, with maybe a picture.

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