knobee

So, when I read and commented on the post Diving Safely in Social Media on the Social Media Explorer blog, I mentioned:

“The truth is, your brand is quite possibly “involved” in social media already.”

This statement is very very important and worth repeating. It’s why brands should be involved in social media even if they don’t initially see the intrinsic value. With any brand, the last thing you want to do is play “catch up” or caught needing to put out fires in a medium you’re unfamiliar.

Thinking about this more, the whole thing goes beyond brand management as a company - it goes much deeper. Social Media sites not only give a place to interact with people about the good and sharing what you like, but also talking about the bad, and possibly “venting” about your job. It may not even be you doing the venting, but it could affect your personal brand in the end.

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